There are multiple pieces to the online reputation management puzzle which should not be ignored. If you don't incorporate all of the essentials, then there's a high probability that your campaign will fail. Some of these pieces include content publishing, social media marketing and search engine optimization.
™
But the key is to have an online reputation management strategy built, which can be done with the assistance of professional services. If you're gearing up to start building your online reputation, then these tips will be beneficial to you.
Have Negative Links Removed
This should be a top concern for your brand, especially if you have negative posts on review sites like ripoffreport.com. This site has tarnished the reputations of many brands, particularly because they are impossible to delete. On other sites, you can contact the author of the post or the webmaster of the site, and professionally tell them what the problem is and ask whether the post can be removed. You can work with a local online reputation management services to help make this process quicker.
Build a Website
If you already have a website, make sure that it has a responsive design. This will ensure that both mobile and desktop users can access it with ease. This will offer a better user experience, which will translate to increased sales. If people enjoy the shopping and browsing experience on your site, then this will help out your reputation.
Don't Respond to Negative Comments
This doesn't go for legit complaints you receive from customers. These should definitely be addressed - the sooner the better. However, the reviews on sites like ripoffreport.com should be avoided. Telling your side of the story or trying to rectify it rarely works, and actually sometimes makes matters worse. It pushes up the negative comments in search engine results, which is exactly what you don't want to happen. Just continue focusing on pushing out your own content using brand name keywords to help push it down.
Make a Wikipedia Entry for Your Brand
You can write a Wikipedia article for your brand, which is pretty much an objective profile of your company. You've probably noticed that Wikipedia is frequently in the top 10 results on Google, so you can also see why this is recommended. Just make sure that the entry Reputation Management is noteworthy and has sufficient amounts of verifiable third-party sources to back it up. For this reason, you should consider hiring a Wikipedia expert to write it for you, so that it has a better chance of being accepted.
Write and Release a Whitepaper
If you want to showcase your expertise in your industry, then you must showcase it. One way to do this is to create a whitepaper that's available for download from your site or a landing page. This should be detailed and informative, so that it's actually useful for your audience. Choose a topic that you're well-versed about and that your customers care about.
Start a Blog
Having a blog is great for getting your audience to engage with your brand, which makes it the ideal method for your company's online reputation management. You can work on this yourself, or hire a content marketing service to do this for you. It's best to work with a professional SEO service that specializes in both content writing and ORM.
Representing yourself comes easier when you have an ORM strategy in place. Don't underestimate the power of working with an expert in ORM!
Online reputation management companies will help you build the reputation and good name of your business online. These companies offer a comprehensive range of services designed to boost and manage the reputation of your business. These services include content management, maintaining social networks and specific marketing communications.
For some businesses, reputation management is essential because something has happened to give them bad press or spoil their good reputation. If this occurs it is especially important to have a professional to help devise a strategy to limit any damage and restore your business's good reputation.
When damaging information is being posted about your company on the internet,potentially new customers can come across bad reviews, complaints or unfair comments which may become visible after a search of your product or service. This can result is a loss of business opportunities and sales for your company. Reputation management is a method of fixing the negative issue by creating opportunities to build positive news about your company.
An online reputation management company will track all the information that is online about your business. It will identify everything that has been written about your brand, good or bad. Using search engine optimization and content creation, the online reputation management company willd evelop more positive news and feedback about your band. It will also help your website to climb the rankings and it will slowly start to turn the tide of negative information into positive information.
This will start to re-build your reputation and boost enquiries and sales again. The best thing to do, if possible, is to build your reputation well, with a professional service, and try to prevent any damage before it occurs. This is much preferable to leaving things to chance and then having to pick up the pieces at a later date - which is much harder and can take a long time. Once a brand reputation is damaged it can take significant time and investment to change things.
By employing good communications rules and regularly keeping your information up to date, you can start the process well. You should have a professional way of dealing with all enquiries whether positive or negative. Always answer queries or communications form customers. Ignoring any problem can often make it significantly worse.
Online reputation management is a way of protecting your brand and your good name. It is an essential way of building up your business as a professional and trustworthy source than customers can reply on. No business owner wants to hear that customers are saying bad things about them, so this is something that has to be managed and dealt with in a professional manner.
Remember, online reputation management is not the latest jargon marketing term to encourage you to spend money. Far from it; it is a way to help your business thrive and succeed amongst stiff competition. And it is a way of making sure you build your reputation, something that these days, is far more important than all the keywords, and backlinks in the world!